Guidance Group, Inc.

201 Baumgartner Place NE, Eatonville, WA 98328 USA • P: (360) 832-1447 • F: (360) 832-1448
our goal is to help you meet your goals


Evaluate Your Organization's Strategy
Posted on September 6, 2004

Does your research organization have a short, distinct statement that sets forth its purpose, specifies the fundamental reason(s) for its existence; establishes its scope and identifies its unique characteristics?

Is everyone associated with your organization aware of what the organization is trying to accomplish?

Does everyone involved with the organization accept its mission and goals and recognize their implications?

Do you know what trends or changes are occurring or will occur in the next 2-5 years that will affect your organization?

Do you know if those trends and changes represent threats or opportunities for your organization?

Do you know your organization’s strengths and weaknesses in regard to addressing the threats and opportunities the organization faces?

Do you know whom you will be serving in five years? Ten years?

Do your management; staff and your cooperators share a vision of how the future should look for your organization?

Does your organization have targeted goals, and have they been translated into objectives?

Does everyone associated with the organization recognize their role and the leadership’s role in accomplishing the mission, goals and objectives?

If you answered "no" to any of these questions,
your organization would likely benefit from a strategic planning effort.

A Successful Planning Effort Requires

  • Commitment from the Leadership
  • Broad Involvement of Stakeholders
  • An Outward Focus
  • A Deliberate Process
  • Strategic Focus
  • Goals that are Balanced Against the Organization’s Resources
  • An Operational Plan
  • A Mechanism to Regain Commitment When Staff or Leadership Changes

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